Overview

EPAM is looking for a Senior Web Analytics Specialist to serve as the connective tissue between marketing strategy and technical data infrastructure. This is a hands-on, high-impact role for someone who understands both the business questions marketers are asking and the technical architecture required to answer them accurately and at scale.

You'll own the analytics tracking framework, drive governance across platforms, and ensure the data flowing through Adobe Analytics, AEP, and CJA is clean, trusted, and actionable.

If you've spent your career building the kind of measurement foundations that teams actually rely on — and you're energized by both the strategy and the implementation — this role is built for you.

Req.#1001617621

Responsibilities

  • Serve as the primary point of contact for marketing web analytics requirements across all digital channels
  • Partner with stakeholders to gather, prioritize, and translate business requirements into measurement strategies, tracking specifications, and data collection frameworks
  • Design, implement, and govern scalable web data layers, tagging architectures, and analytics tracking solutions across web platforms
  • Lead and support the migration from Adobe Analytics to Customer Journey Analytics (CJA) and drive broader AEP adoption
  • Collaborate with content, data strategy, and data engineering teams to support downstream integrations and analytics pipelines
  • Partner with front-end and back-end developers, technical leads, and product teams to implement, validate, and troubleshoot analytics tracking
  • Ensure data quality, consistency, and governance standards are maintained across all analytics platforms
  • Design and maintain cross-channel measurement strategies spanning web, marketing automation, and digital platforms
  • Apply knowledge of privacy regulations and consent management frameworks — including GDPR and CCPA — to ensure compliant data collection practices
  • Participate actively in Agile/SAFe ceremonies including sprint planning, backlog grooming, and technical reviews
  • Produce clear documentation, reporting, and stakeholder-ready insights that support strategic business decisions

Requirements

  • 7+ years of experience in digital or web analytics, with a strong focus on marketing data frameworks and implementation
  • Deep hands-on expertise with Adobe Analytics, Customer Journey Analytics (CJA), and Adobe Experience Platform (AEP)
  • Proven experience designing and managing web data layers, tag management systems, and event-based tracking frameworks
  • Strong background in data schema modeling, data analysis, and supplementing or scaling marketing analytics frameworks
  • Solid proficiency in JavaScript, HTML, and modern web development practices, with experience using analytics debugging and browser developer tools
  • Experience with Adobe Experience Platform Web SDK and cross-channel measurement strategies
  • Familiarity with server-side tracking and hybrid tagging architectures
  • Working knowledge of privacy regulations and consent management (GDPR, CCPA) and their practical impact on tracking implementation
  • Background in data governance, taxonomy development, and analytics standards
  • Experience in B2B digital environments and Agile/SAFe delivery models
  • Excellent communication and stakeholder management skills — you can translate technical complexity into clear business language and back again

USA (all states+Employee+Remote)

  • Medical, Dental and Vision Insurance (Subsidized)
  • Health Savings Account
  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
  • Short-Term and Long-Term Disability (Company Provided)
  • Life and AD&D Insurance (Company Provided)
  • Employee Assistance Program
  • Unlimited access to LinkedIn learning solutions
  • Matched 401(k) Retirement Savings Plan
  • Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
  • Paid Holidays - nine (9) total per year
  • Legal Plan and Identity Theft Protection
  • Accident Insurance
  • Employee Discounts
  • Pet Insurance
  • Employee Stock Purchase Program
  • If otherwise eligible, participation in the discretionary annual bonus program
  • If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

[epamgdo] USA (remote position NY)

For remote work in New York City only.

[epamgdo] USA (About EPAM)

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
Engineer the Future with a Career at EPAM

[epamgdo] USA (Salary+NYC)

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $90,000 - $160,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

[epamgdo] USA (Exclude CO+Any+Order of application )

Applications will be accepted on a rolling basis.

[epamgdo] USA (H1B visa)

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.

[epamgdo] USA+Remote+lie detector

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

[USA] Affirmative Action Obligations as a U.S. Government Federal Contractor

Affirmative Action Obligations as a U.S. Government Federal Contractor

As a U.S. federal government contractor, EPAM is committed to meet its affirmative action obligations to make good faith efforts to expand the recruiting pool of individuals with disabilities and protected veterans through outreach, targeted recruitment, training opportunities and other activities. We affirm this commitment annually in EPAM’s Affirmative Action Plans. The full text of our Affirmative Action Plan for Persons with a Disability and Protected Veterans is available for inspection in the People Operations Department during normal business hours. Email the People Operations Department to schedule an appointment.

[USA] Equal Employment Opportunity

Equal Employment Opportunity

EPAM Systems, Inc. is an equal opportunity employer. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.

[USA] Accessibility for Applicants with Disabilities

Accessibility for Applicants with Disabilities

EPAM is committed to working with and providing reasonable accommodation to individuals with disabilities. If you require an accommodation at any stage of the employment application process, please send an email to the People Operations Department including your name, a detailed description of your requested accommodation, and the best method to contact you. If you have already reviewed a job posting or submitted an application for a job, please include the requisition number. We will assist you and make a determination on your accommodation request on a case-by-case basis.

EPAM Systems, Inc. participates in eVerify.

[USA] Pay Transparency Non-Discrimination Provision

Pay Transparency Non-Discrimination Provision

EPAM will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)