Elements of a Soul (EOAS) is a Web3 MMORPG set in 2137, combining open-world gameplay, real Bitcoin mining integration, and an NFT-driven player economy.

We are looking for a Marketing Performance Manager to turn marketing performance data into clear growth decisions.

Key Responsibilities

  • Lead performance analytics and reporting: set up tracking, build dashboards, define KPIs per KOL, cohort, channel, and campaign, manage UTM and on-chain attribution, run A/B tests, and translate data into actionable growth decisions.
  • Optimize campaign performance: track paid, token-based, and performance-based partnerships, evaluate ROI, identify growth opportunities, and improve conversion from community attention to measurable results.
  • Support Web3 growth strategy: contribute to campaign planning around NFT mints, token-related activations, whitelist campaigns, community growth, and player acquisition.

Requirements

  • Crypto/Web3 experience is a hard requirement: you have personally worked on or launched projects involving token launches, NFT mints, on-chain economies, Web3 communities, or crypto-native growth campaigns.
  • Deep Web3 fluency: you understand NFTs, tokens, tokenomics, P2E models, DAOs, crypto community behavior, and what drives trust, hype, engagement, and conversion in Web3 audiences.
  • Strong performance marketing background: 3+ years of experience in performance marketing, ideally with proven results in crypto/Web3, community acquisition, or growth experiments.
  • Analytics-driven mindset: confident with platform analytics, Google Analytics, spreadsheets, A/B testing, campaign reporting, and performance optimization.

Nice to Have

  • Hands-on experience with NFT mints, OpenSea campaigns, token launches, tokenomics-based activations, or whitelist campaigns.
  • Experience with crypto-native analytics tools such as Dune, Nansen, DappRadar, or similar platforms.
  • Basic SQL or Dune query skills.
  • Experience with automation tools such as n8n, Zapier, Make, CRM systems, or campaign tracking workflows.
  • Experience in running KOL’s & Ambassador campaigns.
  • Gaming, Crypto, GameFi, or player community growth experience.

What We Offer

  • Competitive compensation.
  • Direct collaboration with the founders.
  • Freedom to build the marketing performance function from scratch.
  • Career growth path.
  • On-site work in Tbilisi with the core team.

How to Apply

  • CV (Marketing/Growth Portfolio would be an advantage).
  • Links to crypto/Web3 projects you have worked on, including your specific role and impact.
  • An analytics, dashboard, reporting, or A/B test case study.
  • Examples of KOL, ambassador, creator, or community growth campaigns with results (nice to have).
  • A short note on why EOAS interests you.