The Principal Demand Generation Campaign Manager is responsible for driving expansion, cross-sell, and upsell pipeline within MeridianLink’s existing customer base by developing and executing strategic demand generation campaigns.
Requirements
- 6–8+ years of experience in B2B demand generation, lifecycle marketing, or digital marketing
- Proven success driving expansion, cross-sell, or post-sale demand within an existing customer base
- Strong understanding of customer lifecycle marketing, account-based approaches, and sales-aligned campaign execution
- Hands-on experience with marketing automation and CRM platforms
Benefits
- Competitive salary
- Health insurance
- Paid time off
- Retirement plan
- Stock options