About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.

What you’ll own

1) Website Development & Execution
  • Build and maintain landing pages and core site experiences using WordPress and Elementor.
  • Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.
  • Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers.
  • Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.
2) Conversion Optimization
  • Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.
  • Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.
  • Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.com.
3) Analytics & Tagging
  • Set up and maintain accurate event tracking via Google Tag Manager and GA4.
  • QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.
  • Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.
4) Design & User Experience
  • Work directly in Figma to iterate on high-performing layouts.
  • Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred.
  • Maintain a scalable design system and "template library" for rapid deployment across campaigns.

Day-to-day responsibilities

  • Design, build, and launch new landing pages and site sections in WordPress/Elementor.
  • Run QA and monitoring on pages, forms, and events.
  • Partner with the Performance Marketer to ensure ads and landing page alignment.
  • Run and interpret CRO tests; report wins and next actions weekly.
  • Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner.

Requirements

  • 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.
  • Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.
  • Hands-on with GA4, Google Tag Manager, and heatmapping tools.
  • Demonstrated ability to improve key metrics through structured experimentation.
  • Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.
  • Eye for design - understands modern visual standards, typography, and responsive layouts.
  • Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.

Nice to have

  • Familiarity with programmatic page generation and SEO-oriented templates.
  • Experience collaborating on ad creative or video storyboards.
  • Working knowledge of Looker Studio, basic SQL, or Webflow.
  • Deeper design skills.
  • Other areas of marketing knowledge.

KPIs you’ll be measured on

  • Website Conversion Rate (Lead to Deal)
  • Page speed and technical health (Core Web Vitals)
  • CRO Test Velocity and Win Rate
  • Number of high-quality new pages shipped per quarter
  • Attribution integrity and tag accuracy

Benefits

  • Competitive salary
  • Performance-based bonuses
  • Software for Upskilling & Productivity
  • Remote-first culture - work from anywhere in the world
  • Paid Time Off- Health Insurance
  • High autonomy, low bureaucracy
  • Fast-track to leadership for high performers
  • Direct access to founding team
  • High visibility, autonomy and ownership