FloSports is a digital platform for underserved sports, combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses. As the Director of Product Marketing - GTM, you will own the overarching go-to-market (GTM) framework and drive initiatives for scale and automation.
Requirements
- 10+ years of experience in product marketing, growth marketing, lifecycle marketing, or a related field within sports, streaming, or subscription-based businesses
- Demonstrated expertise in GTM strategy, with a proven track record of defining and executing successful go-to-market plans
- Deep experience developing and applying messaging and positioning frameworks, including value propositions, customer segmentation, and narrative construction
- Excellent collaborator and communicator, capable of aligning stakeholders across Product, Engineering, Marketing, and cross-functional teams
- Strong data-driven mindset, with experience defining and tracking KPIs across product and marketing funnels, identifying gaps, and delivering actionable recommendations to drive growth
Benefits
- Recognized three years in a row as a Top Workplace by the Austin-American Statesman
- Annual equity awards for all top performers
- Competitive and comprehensive medical, dental and vision plans
- Peace of mind through company-paid short-term disability, long-term disability and life insurance
- Generous 401(K) company match vested immediately
- Progressive parental leave policies
- Flexible paid time off
- Hack-a-thons and a full calendar of team-building and social events
- Company donation to youth teams and leagues that our employees coach
- Stocked snack bar, catered lunch and breakfast tacos every week