Franklin Energy is redefining the clean energy future as the only integrated provider of comprehensive solutions, combining unmatched expertise in strategic consulting, program delivery, product solutions, and design/build services. Powered by our advanced AI-driven technology platforms, we deliver seamless, tech-driven support across the entire energy service ecosystem to accelerate impactful change and ensure an unmatched customer experience. Since 1994, Franklin Energy has been a trusted partner in protecting communities and our planet, paving the way for a sustainable future for all. Learn more at www.franklinenergy.com and join us in leading the clean energy revolution.

POSITION SUMMARY

The Product Marketing Manager (PMM) owns how products are understood, valued, and adopted by stakeholders and the market. This role translates product strategy and capabilities into clear product opportunity, functionality, positioning, messaging, and go-to-market direction that enables sales teams, partners, customers, and internal stakeholders including marketing to understand why a product exists, who it is for, and how it should be used. The PMM is a product-adjacent, strategy-led role. While the PMM does not directly own marketing campaign execution or ongoing marketing communications, they do own oversight and direction of execution for the collaborative development and delivery of products, product assets, sales enablement, and training. The PMM ensures product-related assets and materials are accurate, consistent, and aligned with product and market strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.

  • Product Positioning & Messaging

◦ Own product positioning, value propositions, and messaging frameworks. ◦ Define target customers, personas, use cases, and differentiation. ◦ Serve as the source of truth for product narrative and market intent across internal and external audiences.

  • Go-to-Market Strategy & Launch Direction

◦ Own go-to-market strategy, positioning and launch plans for new products and major updates. ◦ Define launch goals, sequencing, readiness requirements, and success metrics. ◦ Collaborate with Product Management and Program Management (where applicable) to ensure product relevance, launch readiness, and execution alignment.

  • Product Assets, Sales Enablement & Training Ownership

◦ The PMM owns oversight of execution for all product-related assets, sales enablement materials, and training programs. ◦ Product packaging ◦ Product catalogs ◦ User guides, installation guides, and specification sheets ◦ Product photography, infographics, and instructional / how-to videos ◦ Sales playbooks, battle cards, sell sheets, enablement guides, and case studies ◦ PowerPoint presentations related to products, markets, and customer segments ◦ Trade show assets including banners, booth graphics, signage, and supporting collateral ◦ Sample advertisements and templated promotional assets ◦ Product content for AMConservation.com, Trade Ally Supply website, and Smart Commerce Supply website ◦ Training materials and curricula for internal teams, partners, and customers ▪ The PMM is responsible for defining requirements, priorities, and success criteria for these assets; overseeing their development and reviewing and approving them for accuracy and readiness; and educating the internal and external stakeholders including Business Development, Sales, and customers on product intent and use cases.

  • Market, Customer & Competitive Insight

◦ Conduct market, customer, and competitive research to inform product development, positioning, and go-to-market decisions. ◦ Track adoption, customer feedback, and market response post-launch. ◦ Provide actionable insights to Product Management to inform roadmap and portfolio decisions.

  • Cross-Functional Collaboration

◦ Partner closely with Product Managers to align product strategy and market strategy. ◦ Collaborate with Program Management in wholesale commerce contexts to ensure readiness and adoption. ◦ Advise, educate, and inform Marketing teams responsible for campaign planning and execution. ◦ Lead product-related training for Sales, partners, and customers, either directly or through structured enablement programs.

Explicit Non-Responsibilities

  • Marketing campaign planning and execution
  • Demand generation or performance marketing
  • Ongoing marketing communications or editorial calendars
  • Paid media, email, or social campaign execution

POSITION REQUIREMENTS

Education and Experience

  • Bachelors Degree or equivalent experience
  • 5+ years of experience in Product Marketing, Product Management, or a closely related role
  • Prior energy efficiency product or utility energy efficiency program experience highly desired
  • Experience directing creative and design teams without owning hands-on execution

Required Skills, Knowledge and Abilities

  • Strong expertise in product positioning, messaging, and go-to-market strategy
  • Demonstrated ability to create and deliver effective product, market, and training presentations
  • Strong communication, writing, storytelling, and cross-functional influence skills
  • Committed to diversity and inclusion
  • Reliable transportation

Licenses & Certifications

  • Valid driver’s license

Travel Requirements

  • Willingness to travel up to 10%

Note: Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position. The above information describes the general duties and requirements necessary to perform the principle functions of the position. This shall not be construed as a detailed description of all the duties and requirements that may be necessary in this position. An Equal Opportunity Employer

Safety -Sensitive Role Addendum:

Because many roles at Franklin Energy involve regulatory compliance, safety responsibilities, or professional licensing requirements, it is critical that interview responses reflect the candidate’s direct knowledge and experience. Misrepresentation of technical or safety qualifications may result in immediate removal from consideration.

Notice Regarding Automated Tools:

We may use automated or AI-assisted tools as part of our candidate evaluation process to assess job-related skills and qualifications. These tools are intended to support fair and consistent review and do not replace human judgment in hiring decisions. All evaluations are conducted in accordance with applicable local, state, and federal laws.