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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com

Platforms Editor, Special Projects

Location: Remote from any state except Alaska, Hawaii or Wyoming Reports to: Senior Manager, Special Projects

Job Summary

The Platforms Editor, Special Projects, is a strategic and hands-on editorial role focused on driving audience growth and engagement across distributed platforms for USA TODAY’s emerging verticals (e.g., USA TODAY Pets, USA TODAY Grocery). This editor leads social media strategy, publishing and content creation, champions vertical video and personality-driven storytelling, and curates newsletters to reach new and existing audiences. The Platforms Editor partners closely with the Audience Manager and works with digital content creators to ensure their work is optimized for platform distribution, including supporting creators in producing and publishing video shorts.

This role requires a blend of creativity, data fluency, and platform expertise, with a preference for candidates who bring some supervisory experience and a collaborative mindset. This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Responsibilities:

Audience Growth & Platform Strategy

  • Develop and execute strategies to grow audiences across social media, newsletters, and distributed platforms.
  • Analyze audience data and platform trends to inform content decisions and optimize performance.
  • Collaborate with the Audience Manager to align platform initiatives with broader audience goals.

Social Media Management & Content Creation

  • Lead social media content planning, creation, and publishing for special projects.
  • Drive growth and engagement through innovative use of social platforms, including emerging channels.
  • Support digital content creators in adapting and optimizing their work for social and distributed platforms.

Vertical Video & Personality-Driven Storytelling

  • In partnership with the video team, champion the creation and distribution of vertical video content, emphasizing personality and authenticity.
  • Guide and assist creators in producing video shorts about the subjects they cover, ensuring content is platform-ready and audience-focused.

Newsletter Curation

  • Curate and manage newsletters, ensuring timely, relevant, and engaging content that supports audience growth and retention.
  • Collaborate with editorial and platform teams to source and package content for newsletters.

Collaboration & Support

  • Partner with digital content creators, providing guidance and feedback to ensure content meets platform standards.
  • Foster a collaborative environment, sharing best practices and supporting creators in their professional development.
  • Work closely with the Senior Manager, Special Projects, and Audience Manager to execute cross-functional initiatives.
  • Evaluate, pilot, and scale new tools or workflows—including the use Automation and AI—to expand content offerings and handle routine tasks.

Requirements:

  • Bachelor’s degree in journalism, communications, or a related field, or equivalent work.
  • 3+ years of experience in social media management or platform strategy, preferably for a brand or publication.
  • Demonstrated success in growing audiences and engagement across social and distributed platforms.
  • Experience with social content creation, vertical video production, and personality-driven content.
  • Able to produce short vertical videos via quick-editing platforms like Wochit for on-platform and social channels.
  • Strong writing, editing, and communication skills.
  • Data fluency with audience analytics tools (e.g., Google Analytics, Parse.ly).
  • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
  • Candidates should have facility with AI and automation and experience in using it to enhance their journalism.
  • Supervisory or mentoring experience.
  • Experience with short-form video editing and multimedia content.
  • Familiarity with workflow automation, AI tools, or emerging digital platforms.

Application Instructions

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

  • Your resume – one to two pages.
  • A cover letter that outlines how you would approach the job.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

#Newsgnt

The annualized base salary for this role will range between $53,000 and $82,813. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.