Chatfuel is an AI platform that helps service businesses automate client communication. Our core product — Co-worker — is an AI agent built for service and booking-driven businesses.

About the role
You won't be posting content into the void. Every post, every campaign is tied to real acquisition goals — registrations, trials, conversions. You'll see the full funnel, work with performance data, and understand what actually drives growth. You'll have creative freedom and real ownership of the channel from day one. This is a great role if you want to grow beyond "just SMM" and learn how content fits into a broader marketing machine.

What you'll do

  • Own Chatfuel's social media channels presence end-to-end: strategy, content calendar, copy, visual direction
  • Create scroll-stopping Reels and viral-first content — you understand trends before they peak
  • Monitor competitors and find content gaps we can win on
  • Analyze what works, iterate fast, and double down on winning formats
  • Collaborate with influencer, affiliate and performance teams to align messaging

What we're looking for

  • 2+ years of hands-on SMM experience (Instagram) — Reels, trends, growth
  • Strong visual sense and ability to produce content that feels native to the platform
  • Deep understanding of short-form video: hooks, pacing, virality mechanics
  • Fluent English (required); Spanish is a strong bonus
  • Creative thinker who can adapt tone and style to different audiences
  • Comfortable working with data — you check what worked and why

Nice to have:

  • Experience with LATAM audience
  • Canva/Figma skills
  • Vibe coding and AI tools in your daily workflow (Claude, CapCut AI, etc.)
  • Understanding of how social content connects to paid funnels

What we offer

  • Full remote
  • Real ownership and a short feedback loop — your ideas go live fast
  • Work with a team that takes marketing seriously and measures everything
  • Access to Claude and other AI tools as a genuine productivity multiplier — not optional, part of how we work
  • Room to grow: we're building the marketing function from scratch