We are seeking a contract Web Product Owner to serve as the strategic and technical lead for globalknowledge.com. This role owns the end-to-end performance of our web presence — from information architecture and data integration to site analytics and agency governance. You will sit at the intersection of marketing, IT, and external agency partners, translating business requirements into a high-performing, globally consistent web experience that supports pipeline generation, course discovery, and eCommerce conversion across our NAM and EMEA operations.
Key Responsibilities
Website Strategy & Product Ownership
  • Define and maintain the product roadmap for globalknowledge.com, prioritizing initiatives based on business impact, technical feasibility, and user experience outcomes
  • Own the information architecture of the website, ensuring intuitive navigation, logical content hierarchy, and alignment with buyer journeys across all audience segments
  • Serve as the primary business owner and internal point of escalation for all web operations, including content publishing workflows, page performance, and site health
  • Partner with Geo Marketing Managers, Campaign Ops, and Product Marketing to translate go-to-market priorities into web requirements and timelines
  • Lead conversion rate optimization (CRO) initiatives in collaboration with the Digital Marketing Manager, identifying friction points and driving A/B testing programs
Data Integration & Technical Requirements
  • Own the functional requirements for data flows between globalknowledge.com and backend ERP systems: Dynamics 365 for NAM operations and BAPS ERP for EMEA operations
  • Ensure course catalog data, pricing, scheduling, and availability are accurately surfaced across regional web properties, with parity between source systems and front-end display
  • Partner with IT and agency development teams to document, maintain, and prioritize technical specifications for integrations, data feeds, and system dependencies
  • Identify and resolve data quality issues that impact site experience, search accuracy, or conversion — working across marketing, IT, and operations to implement fixes
  • Maintain a clear understanding of the dual CMS environment (Umbraco for NAM; Sitecore for EMEA) and manage requirements accordingly across both platforms
Analytics & Performance Reporting
  • Own web analytics infrastructure in partnership with Campaign Ops, ensuring proper tagging, tracking, and attribution across Salesforce and Google Analytics (GA4)
  • Define and maintain a web KPI framework covering traffic, engagement, conversion, and pipeline contribution — reporting regularly to senior marketing and business leadership
  • Monitor site performance proactively, flagging anomalies, surfacing opportunities, and translating data into clear, actionable recommendations
  • Build and maintain dashboards that give visibility into web performance by region, audience segment, and campaign source
  • Support SEO performance tracking in collaboration with SEO and content stakeholders, ensuring organic visibility is measured and optimized over time
Agency Partner Management
  • Serve as the day-to-day marketing lead for web hosting and development agency partners, including briefing, project management, sprint reviews, and performance accountability
  • Translate business and marketing requirements into detailed technical briefs that agency teams can act on efficiently and accurately
  • Manage project timelines, deliverable quality, and budget pacing across agency engagements, escalating risks proactively
  • Evaluate agency output against defined success criteria and maintain a continuous improvement cadence with partner teams
  • Coordinate with internal IT on infrastructure, security, and hosting decisions that intersect with agency-managed environments
Ideal Candidate
  • 5+ years of experience in web product management, digital operations, or a closely related discipline — ideally within a B2B, SaaS, or professional training/education environment
  • Demonstrated ability to manage complex, multi-region web properties with distinct technical environments and data sources
  • Hands-on experience with CMS platforms; familiarity with Umbraco and/or Sitecore is strongly preferred
  • Working knowledge of ERP data integrations and the ability to document and communicate technical requirements across marketing, IT, and agency stakeholders
  • Proficiency with web analytics platforms including Google Analytics (GA4) and Salesforce reporting; experience building executive-facing dashboards
  • Proven experience managing external agency partners — including scoping work, managing timelines, and holding partners accountable to KPIs
  • Strong understanding of SEO fundamentals, site architecture best practices, and CRO methodology
  • Exceptional organizational and communication skills, with the ability to manage competing priorities across a globally distributed team
  • Experience working in a dual-stack martech environment (NAM vs. EMEA) is a significant advantage