We're looking for a Director of User Acquisition to lead paid growth for our flagship mobile MOBA game, while also providing strategic direction to UA efforts across our broader app portfolio.
Requirements
- 5+ years in mobile UA, with at least 2 years in a lead or director-level role
- Proven track record scaling a mobile game profitably — Tier 1 and/or Tier 2 markets, with clear ROAS discipline
- Deep platform expertise in Meta Ads and Google UAC — campaign architecture, bidding logic, creative testing frameworks
- Strong fluency with LTV modeling, cohort analysis, and ROAS-based decision-making
- Experience managing or mentoring UA specialists and reviewing their work at a strategic level
- Comfortable working with MMPs (Adjust, AppsFlyer, or equivalent) and building attribution clarity
- Ability to communicate UA strategy clearly to non-UA stakeholders — product, finance, leadership
