Category: IT Services

Location:


Job Title:Marketing Automation / Lifecycle Marketing Specialist
Experience Required:5+ Years of Relevant Experience (Mandatory)
Location:Remote
Working Days:Monday to Friday
Working Hours:3:30 PM – 1:30 AM (US Business Hours, EST Shift changes as per day light saving time).

Role Overview

We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing, product, and data teams to build, optimize, and scale lifecycle campaigns.

Must-Have Skills

  • Strong hands-on experience withBraze
  • Advanced SQL skills (joins, CTEs, window functions, complex segmentation logic)
  • Experience withHightouchor similar reverse ETL tools
  • Solid experience withLiquid templatingfor dynamic and personalized messaging
  • Proven track record of building and optimizing lifecycle marketing campaigns
  • Strong understanding of event-driven architecture in marketing systems
  • Ability to troubleshoot and resolve data discrepancies across systems
  • Comfortable collaborating with marketing, product, and data teams

Nice-to-Have Skills

  • Experience with Google Tag Manager (GTM)
  • Familiarity with Amplitude
  • Experience with Segment (CDP)
  • Experience working with Snowflake
  • Background in growth marketing or experimentation-driven environments




Details