Our iGaming group is looking for a data-driven Digital Marketing Manager (Level 5) to own and scale global acquisition strategy for Sportsbook and Casino brands. This is a hands-on role involving strategy, execution, and team building.
Key responsibilities:
- Own and execute end-to-end digital marketing strategy across Sportsbook and Casino verticals
- Build, mentor and lead a marketing team (media buyers, CRM, affiliates, social, ad ops)
- Manage external partners: agencies, affiliates, webmasters
- Control marketing budgets and drive performance across CPA, ROI and ROAS
- Lead full-funnel acquisition across Affiliates, Programmatic, Paid Social and DSPs
- Remain hands-on with media buying and campaign execution
- Optimize user journeys: LTV/CAC, CRO, retention funnels; design and run A/B tests
- Work with Product and Tech to integrate tracking, dashboards and data pipelines
Requirements:
- Strong iGaming experience (Casino and/or Sportsbook) — mandatory
- 4+ years in digital/performance marketing, with 2+ years in a leadership role
- Proven experience managing high-budget multi-channel acquisition strategies
- Deep understanding of regulated and offshore markets, including high-risk markets
- Hands-on expertise with Google Ads, Meta Ads, GA4, GTM, DSPs/programmatic and affiliate ecosystems
- Data-driven mindset, strong analytical and communication skills
Benefits / Conditions:
- Private medical insurance
- Professional development budget
- Opportunity to build and scale a global marketing function and clear career progression into senior leadership