Kodland is an international online school of digital skills for children and teenagers (6–17). Flexible schedule. Remote work or hybrid in Belgrade (Serbia).
What you are going to do:
- Analyze traffic performance across acquisition channels and sources to surface optimization opportunities and growth drivers
- Build and improve attribution models, lead scoring frameworks, and traffic quality assessment approaches, including MTA and MMM
- Measure creative effectiveness through performance analysis, A/B testing insights, and identification of key drivers impacting campaign results
- Lead a small analytics team (2–3 people): set priorities, mentor, and continuously improve how the team works
- Partner closely with Performance, Product, and Growth teams to keep analytics aligned with business decisions
Requirements:
- Strong SQL skills: window functions, CTEs, complex data transformations — with 3+ years of commercial experience in analytics
- 1+ year specifically in marketing analytics, working directly with digital marketing data, channels, and performance metrics
- Solid background in digital marketing analytics: CAC, LTV, ROI, conversion funnels, attribution models
- Basic Python proficiency for data cleaning, simple automation, and ad-hoc analysis tasks
- Experience with BI tools such as Tableau, Power BI, Looker
- Experience in people management: running 1-on-1s, building and maintaining PDPs, mentoring analysts, handling performance conversations, and owning the full cycle of team development
Nice to have:
- Familiarity with Google Analytics, Yandex Metrika, or other web analytics platforms
- Hands-on experience with Facebook Ads Manager or Google Ads
- Background in EdTech or other web product companies