Role Overview:

The Automation Specialist will be responsible for designing and implementing internal workflows and automations across the agency’s tech stack. You’ll build systems to streamline how we onboard clients, launch ad campaigns, manage content production, assign tasks, and track deliverables — all without manual bottlenecks.

This role blends technical automation skills with operational thinking. You’ll work closely with the Operations Manager, media buyers, and creative team to identify friction points and build customized automations that improve speed, accuracy, and visibility.

Key Responsibilities:

✦ Workflow Automation (Client & Internal)

  • Build Make.com scenarios to automate repetitive workflows (e.g., client onboarding, asset delivery, reporting alerts, etc.)

  • Automate Notion dashboards and task creation when a client signs or a new project kicks off

  • Integrate tools like Google Forms, Airtable, Slack, Drive, and ClickUp with Make or Zapier

✦ Ad Operations Automation

  • Automate naming conventions, folder creation, and campaign briefs for new ad launches

  • Support media team with automations for creative tracking, performance logging, and approvals

  • Create logic-based systems for media buyers to trigger creative refreshes, test tracking, etc.

✦ Communication & Asset Handoff

  • Automate notifications and task handoffs between departments (e.g., once UGC is approved, editor is notified)

  • Create Slack or email automations for key events (e.g., “Client submitted creative form” or “Ad set ready to publish”)

  • Set up triggers for client updates, review reminders, and feedback loops

✦ SOPs & Documentation

  • Build internal knowledge base of how automations work and how the team should use them

  • Maintain documentation for each major automation scenario, including how to troubleshoot or update

✦ Ongoing Optimization

  • Regularly audit workflows for inefficiencies or failures

  • Propose and implement new automations as the agency scales

  • Maintain a high standard of clean, logic-driven automation that’s easy to replicate or expand

Qualifications:

  • 2+ years experience with Make.com (Integromat), Zapier, or similar tools

  • Strong understanding of Notion, Airtable, Google Suite, and project tools (ClickUp, Slack, etc.)

  • Experience designing automation systems for service-based or creative agencies

  • Strong problem-solving skills and attention to detail

  • Bonus: familiarity with ad agency processes, media workflows, or client lifecycle automation

Bonus Responsibilities (Optional, but Recommended):

  • Client Portal Setup: Build automated dashboards or portals in Notion or Airtable for each client

  • Ad Creation Templates: Auto-generate creative briefs or naming structures from forms

  • Internal Reporting Pipelines: Automate pulling and formatting ad performance data across accounts

Compensation:

  • Monthly retainer or project-based (DOE & scope)

  • Opportunity for long-term contractor or internal team growth

  • Remote-first with flexible hours and high autonomy