Email Marketing Manager role involves developing and executing a global, full-funnel email marketing strategy, owning audience segmentation strategy, and driving pipeline growth through data-driven segmentation and automation.
Requirements
- 4–7 years of experience in B2B email marketing or lifecycle marketing, ideally in technology or data-related industries.
- Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.).
- Strong understanding of segmentation, personalization, and behavioral triggers in a multi-touch buyer journey.
- Experience building nurture programs that contribute to measurable pipeline growth.
- Analytical mindset with the ability to translate performance data into actionable optimizations.
- Familiarity with email deliverability best practices and global compliance requirements.
- Highly organized with strong operational discipline and attention to detail.