We're building the measurement and automation foundation for marketing at a new bank in Mexico. You'll turn data from multiple sources into insights, dashboards, and automated workflows — reducing manual work and improving how we make decisions on media investment. This role focuses on marketing measurement, lightweight data engineering, and automation (not campaign execution).
Tasks:
- Measurement & Attribution: build TV attribution models (uplift, time-series, conversion windows); integrate offline/online media spend with conversion data; analyse incremental media impact, saturation effects, and A/B test results.
- Data Pipelines & Automation: automate ingestion from media platforms and research providers; build ETL pipelines using SQL and Python.
- Dashboards & Reporting: build executive and operational dashboards (Looker Studio / Tableau / Power BI); standardise marketing KPIs and translate data into clear narratives for non-technical audiences.
- AI & Process Automation: automate budget tracking, investment reconciliation, and agency monitoring; build internal AI agents for automated reporting, campaign QA, and performance monitoring.
Requirements:
- 1.5–3 years in Marketing, Data, or Growth Analytics.
- Strong SQL — mandatory (joins, window functions, query optimisation).
- Hands-on Python (pandas, APIs, ETL workflows).
- Basic statistics knowledge; structured thinker with business sense.
- Advanced English level.
We offer:
- Innovative spirit and creative solutions.
- Honest feedback and open communication.
- Supportive, collaborative team.
- Recognition of achievements.
- High-tech environment.