Almond Recruitment, on behalf of a Digital Marketing client, is seeking a Russian speaking Marketing Manager to join their Limassol office. The successful candidate will report to the CMO and manage a team of marketing specialists, playing a key role in scaling performance across multiple channels within the i-gaming industry.
Responsibilities:
- Partner with the CMO and media buyers to plan and execute user acquisition campaigns across SEO, PPC (Google Ads), and paid social channels including Facebook, Instagram, and TikTok.
- Assist the acquisition team with the planning, coordination, and delivery of Email and SMS marketing campaigns.
- Monitor, analyse, and report on core performance metrics such as CAC, LTV, ROI, churn, and conversion rates using tools like Google Analytics, Amplitude, or similar platforms; manage and allocate monthly budgets in alignment with performance targets.
- Coordinate content production and oversee landing page optimisation through A/B and multivariate testing, ensuring all creatives and promotional materials comply with advertising regulations in target markets.
- Collaborate closely with the CRM platform to evaluate campaign effectiveness and enhance client lifecycle and retention strategies.
- Track competitor activity, analyse GEO-level performance, and stay informed on market trends; prepare structured monthly performance reports for internal stakeholders.
Requirements:
- Degree in Marketing, Business, or a related discipline, or equivalent practical experience.
- Minimum of 3 years’ experience in digital marketing, preferably within iGaming or Fintech environments.
- Proven hands-on experience managing performance marketing campaigns across at least 2–3 channels (e.g., paid search, paid social, affiliates).
- Strong analytical skills with the ability to interpret campaign performance data using marketing analytics tools.
- Experience with attribution platforms such as AppsFlyer, Adjust, or similar solutions is considered an advantage.
- Working knowledge of CRM platforms and email marketing systems, with a solid understanding of lifecycle marketing’s role in supporting acquisition efforts.
- Fluency in English and Russian languages are required.
- Spanish is an advantage for LATAM-focused campaigns.
Rewards & Benefits:
- Salary up to €3,500 NET per month depending on experience.
- Performance based bonus.
- 21 days annual leave plus public holidays.
- Sports benefits.
- Daily lunch provided in the office.