Overview

We are looking for a seasoned and strategic Director, North American Field Marketing, to lead and scale a high-performing team of Field Marketing Managers across North America. In this senior leadership role, you will be responsible for setting the vision and strategic direction for field marketing across the region, developing and growing your team, and serving as a key marketing executive partner to North American sales leadership.

This is a director-level role for someone who thinks at the intersection of business strategy and marketing execution. You will own the North American field marketing function end to end, spanning pipeline contribution and ABM program oversight to event strategy and sales enablement, while leading a team of talented marketers embedded within both geographic and vertical sales organizations. Your team is structured across geographic territories (such as East, Central, and West North America) as well as industry vertical business units (such as Retail, CPG, and Life Sciences), and you will be accountable for ensuring a cohesive and high-impact strategy across all of these dimensions.

Responsibilities

  • Lead, mentor, and inspire a team of Field Marketing Managers organized across geographic business units (East, Central, and West North America) and vertical business units (including Retail, CPG, and Life Sciences), fostering a culture of accountability, innovation, and continuous improvement
  • Set clear performance expectations and invest in the professional development of your team, building the next generation of field marketing leaders within the organization
  • Serve as an executive sponsor and strategic advisor for your team as they navigate complex cross-functional relationships with sales, global marketing, and partner organizations
  • Drive alignment and collaboration across geo and vertical team members to ensure accounts are supported holistically, without gaps or redundancy in coverage
  • Own and evolve the North American field marketing strategy, ensuring plans across all geographic and vertical business units are tightly aligned with revenue goals and broader go-to-market priorities
  • Act as a senior marketing executive partner to North American sales leadership at both the geo and vertical level, building trust-based relationships that position marketing as a true and measurable revenue driver
  • Translate global marketing programs and campaigns into regionally and vertically relevant execution plans that resonate with North American buyers across each segment
  • Make smart, data-informed investment decisions across territories and verticals, balancing pipeline potential with business opportunity and available resources
  • Own the North American ABM vision and strategy across all geographic and vertical business units, ensuring your team is identifying high-intent accounts, deploying hyper-personalized plays, and driving qualified pipeline for both new logo acquisition and existing account expansion
  • Partner with global demand generation and digital marketing leadership to ensure your team has the air cover, tools, and resources needed to accelerate opportunities through the funnel
  • Monitor lead lifecycle performance across the region and hold the team accountable for ensuring Sales is acting on marketing-generated leads with speed and precision
  • Set the strategic vision for the North American event calendar, spanning major industry trade shows, vertical-specific conferences, and high-touch executive experiences across all geographic markets
  • Ensure your team is maximizing ROI on every event investment by driving strong pre-event, at-event, and post-event execution in close partnership with sales leadership
  • Champion bespoke, relationship-driven experiences such as executive dinners, exclusive sporting events, and unique experiences that money cannot buy, all designed to deepen relationships with key decision-makers at target accounts across both geo and vertical segments
  • Partner at the executive level with senior sales leaders across geographic territories and vertical business units on must-win opportunities, ensuring your team deploys the right mix of targeted digital advertising, custom content, and personalized outreach to move late-stage deals across the finish line
  • Build a consistent and scaleable framework for how field marketing supports the sales organization, from onboarding new account managers to ensuring seasoned reps are leveraging every marketing tool and resource available to them
  • Own North American field marketing reporting at the executive level, delivering regular updates to senior leadership on pipeline contribution, campaign performance, event ROI, and account engagement trends broken down by both geography and vertical
  • Build a culture of data-driven decision-making within your team, ensuring every program is measured, analyzed, and continuously optimized
  • Proactively surface strategic insights and investment recommendations to the CMO and senior marketing leadership that shape the direction of the broader North American go-to-market strategy

Requirements

  • Proven success leading field marketing across both geographic territories and vertical business units in a complex, matrixed enterprise environment, ideally with deep exposure to industries such as Retail, CPG, or Life Sciences
  • A track record of operating as a true executive partner to sales leadership, with the credibility and presence to influence go-to-market strategy at the highest levels of the organization
  • Deep expertise in Account-Based Marketing (ABM), demand generation, and field engagement strategies with a demonstrated ability to connect marketing investment to revenue outcomes
  • Experience owning and optimizing regional marketing budgets with a results-first, ROI-obsessed mindset
  • An AI-forward approach to leadership, where you actively champion the use of AI tools and agents to help your team automate tasks, personalize at scale, and work smarter across every function
  • Exceptional executive presence and communication skills, with the ability to influence and align stakeholders from individual account managers to C-suite leaders and board-level conversations
  • Willingness and ability to travel regularly across North America to engage with your team, sales partners, and customers in the field

Nice to have

  • Familiarity with platforms such as Microsoft Dynamics, Demandbase, Marketo (or similar marketing automation tools), Outreach.io, LinkedIn Sales Navigator, and ZoomInfo is a strong plus

USA (all states+Employee+Remote)

  • Medical, Dental and Vision Insurance (Subsidized)
  • Health Savings Account
  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
  • Short-Term and Long-Term Disability (Company Provided)
  • Life and AD&D Insurance (Company Provided)
  • Employee Assistance Program
  • Unlimited access to LinkedIn learning solutions
  • Matched 401(k) Retirement Savings Plan
  • Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
  • Paid Holidays - nine (9) total per year
  • Legal Plan and Identity Theft Protection
  • Accident Insurance
  • Employee Discounts
  • Pet Insurance
  • Employee Stock Purchase Program
  • If otherwise eligible, participation in the discretionary annual bonus program
  • If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

[epamgdo] USA (remote position exclude NY)

This Remote Position Cannot be Performed in New York City.

[epamgdo] USA (About EPAM)

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
Engineer the Future with a Career at EPAM

[epamgdo] USA (ExRposting)

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training, the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $120,000-$180,000 USD. This position is also eligible for variable compensation incentives. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

[epamgdo] USA (Exclude CO+Any+Order of application )

Applications will be accepted on a rolling basis.

[epamgdo] USA (LA County- Remote)

In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)

[epamgdo] USA (H1B visa)

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.

[epamgdo] USA+Remote+lie detector

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

[USA] Affirmative Action Obligations as a U.S. Government Federal Contractor

Affirmative Action Obligations as a U.S. Government Federal Contractor

As a U.S. federal government contractor, EPAM is committed to meet its affirmative action obligations to make good faith efforts to expand the recruiting pool of individuals with disabilities and protected veterans through outreach, targeted recruitment, training opportunities and other activities. We affirm this commitment annually in EPAM’s Affirmative Action Plans. The full text of our Affirmative Action Plan for Persons with a Disability and Protected Veterans is available for inspection in the People Operations Department during normal business hours. Email the People Operations Department to schedule an appointment.

[USA] Equal Employment Opportunity

Equal Employment Opportunity

EPAM Systems, Inc. is an equal opportunity employer. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.

[USA] Accessibility for Applicants with Disabilities

Accessibility for Applicants with Disabilities

EPAM is committed to working with and providing reasonable accommodation to individuals with disabilities. If you require an accommodation at any stage of the employment application process, please send an email to the People Operations Department including your name, a detailed description of your requested accommodation, and the best method to contact you. If you have already reviewed a job posting or submitted an application for a job, please include the requisition number. We will assist you and make a determination on your accommodation request on a case-by-case basis.

EPAM Systems, Inc. participates in eVerify.

[USA] Pay Transparency Non-Discrimination Provision

Pay Transparency Non-Discrimination Provision

EPAM will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)