Role Overview

The Director of Advertising is responsible for leading Generali’s B2C paid media strategy, brand visibility, and performance marketing efforts across all digital channels. Reporting to the VP of B2C Marketing, this leader oversees a team spanning community engagement, email marketing, and analytics, ensuring all channels work together to drive acquisition, retention, and brand trust.

What You Will Do

Own the end-to-end paid media strategy across search, social, display, video, and emerging channels. Develop integrated advertising plans that support acquisition, retention, and brand awareness goals. Manage agency partners and internal teams to ensure campaigns are executed efficiently and effectively.

Why It Might Be a Fit

8–12 years experience in digital advertising, performance marketing, or growth marketing. Proven success managing multi-channel paid media programs with significant budgets. Experience leading teams across multiple digital disciplines (email, social, analytics, paid media).

Requirements

  • 8–12 years experience in digital advertising, performance marketing, or growth marketing
  • Proven success managing multi-channel paid media programs with significant budgets
  • Experience leading teams across multiple digital disciplines (email, social, analytics, paid media)
  • Strong understanding of AI-driven advertising and emerging ad formats
  • Expertise with Google Ads, Meta Ads, and programmatic platforms
  • Strong analytical skills with experience using analytics platforms (Google Analytics, Adobe Analytics)
  • Experience with ad campaign testing and audience segmentation
  • Excellent communication and presentation skills
  • Ability to work cross-functionally and influence stakeholders at all levels
  • Strong project management and organizational skills

Benefits

  • Generous Employer contribution for health, dental, and vision insurance
  • Paid Maternity and Paternity Leave
  • Scholarship Program for Employee Dependents
  • Company match on 401k
  • Employee Assistance Program (EAP)
  • Company paid short-term and long-term disability insurance
  • Company paid life insurance
  • Voluntary Pet Insurance
  • Voluntary Legal Benefit
  • Discounts on travel insurance
  • Time off policies including vacation days, sick days, personal days, holidays and volunteer days (VTO)