Director of Content Marketing

PositionOverview

You will run content like a business inside marketing,directly responsiblefor how content drives pipeline, conversion, and revenue across the organization.

The Director of Content Marketing is a strategic and hands-on leader responsible for building andoperatinga high-performing content engine that fuels demand generation, customer acquisition, and expansion. This is a player-coach role where you will set the vision, lead a team, and execute high-impact work.

You will partner closely with Demand Generation, Product Marketing, Lifecycle Marketing, and Sales to ensure content is fully embedded into revenue-driving programs.

What You Own

You are accountable for building andoperatinga content engine that drives pipeline, improves conversion, and fuels customer growth across the business.

You own both strategy and execution across:

• Content Marketing Strategists (portfolio-aligned)

• SEO / GEO

• Social Media & Community

• Editorial & Copywriting

• PR Firm (external)

Youare responsible forhow these functions work together as a unified content and distribution engine that drives measurable business results.

WhatYou’llDo

Content Strategy & Revenue Alignment

• Define and own the content strategy aligned to demand generation priorities and revenue targets

• Ensure content supports pipeline creation, conversion, and customer expansion across the full funnel

• Partner with Demand Generation to embed content into integrated campaigns and always-on programs

• Align content plans to GTM initiatives, campaign calendars, and portfolio priorities

• Ensure content is not a support function, but a core driver of the demand generation engine

Lead & Scale the Content Team

• Lead and develop a team of content strategists and specialists across SEO/GEO, social, and editorial

• Oversee social, editorial, and PR execution to ensure alignment and performance

• Establish clear roles, workflows, and standards across the team

• Build a scalable, high-performing content engine thatoperatesproactively, not reactively

Content Execution

• Personally contribute to high-impact content including campaigns, thought leadership, and conversion-focused assets

• Lead from the front, stepping into execution when needed to ensure quality, speed, and impact

• Guide the creation of campaign content, landing pages, nurture programs, and sales enablement materials

• Ensure all content is built to drive engagement, conversion, and revenue outcomes

Demand Generation Partnership

• Work directly with Demand Generation Managers to drive pipeline across portfolios

• Ensure content supports conversion across lead→opportunity→closed-won

• Partner with Performance& CustomerMarketing on always-on demand generation and customer marketing programs

• Support Lifecycle Marketing with content that drives engagement, retention, and expansion

Content & Distribution Ownership

Content Strategy

• Own the end-to-end content strategy across all portfolios, aligned to demand generation, lifecycle marketing, and revenue goals

• Define how content supports the full funnel, from awareness to conversion to expansion

• Translate product positioning and GTM priorities into scalable content plans and campaign frameworks

• Establish content priorities, themes, and editorial direction based on business goals and performance data

• Ensure content is mapped to key audiences, personas, and stages of the buyer journey

• Create a repeatable content engine that supports campaigns, always-on programs, and lifecycle marketing

• Continuously refine strategy based on performance insights, pipeline impact, and evolving market needs

SEO / GEO

• Own organic growth strategy across SEO and generative search (GEO), driving visibility, intent capture, and inbound demand

• Manage and develop the SEO/GEO Manager to improve performance across traditional and AI-driven search

• Ensure all content isoptimizedfor discoverability, ranking, and conversion

Editorial & Copywriting

• Own editorial quality, voice, and messaging consistency across all content

• Ensure content is clear, compelling, and conversion-focused

• Guide the development of high-performing content across campaigns, website, and sales enablement

Social Media & Community

• Own social media and community strategy to drive distribution, engagement, and audience growth

• Ensure consistent brand presence and messaging across all channels

• Turn content into ongoing interaction with prospects and customers

PR & External Communications

• Manage and guide the PR firm to ensure alignment with positioning, messaging, and business priorities

• Drive awareness and credibility through coordinated PR efforts

• Ensure PR is integrated into campaigns and overall content strategy

Cross-Functional Collaboration

• Partner with Product Marketing to translate positioning and messaging into market-ready content

• Work with Creative & Brand to ensure content is visually compelling and aligned to brand standards

• Collaborate with Marketing Intelligence to measure performance and continuouslyoptimize

• Align closely with Demand Gen,Customer,Lifecycle, and Sales to ensure content is driving measurable outcomes

WhatYou’llBe Measured On

Pipeline & Revenue Impact

• Measurable contribution to pipeline creation and revenue across campaigns and portfolios

• Impact on opportunity creation, deal acceleration, and closed-won revenue

• Effectiveness of content within integrated campaigns and always-on programs

Conversion Performance

• Improvements in conversion rates across the funnel (lead→opportunity→closed-won)

• Performance of content in driving engagement, conversion, and revenue outcomes

• Contribution to shorter sales cycles through improved buyer engagement

Demand Generation Impact

• Effectiveness of content in supporting pipeline creation across portfolios

• Performance within demand generation campaigns, paid programs, and customer marketing efforts

• Alignment and contribution to always-on and lifecycle-driven marketing programs

Organic Growth & Inbound Demand

• Growth in organic traffic and inbound pipeline driven by content

• SEO performance, keyword rankings, and share of search

• Visibility and performance in generative search (GEO)

Team Performance

• Quality, consistency, and scalability of content output across portfolios

• Speed to market and alignment to campaign timelines

• Ability tooperateas a high-performing, proactive team

Cross-Functional Impact

• Effectiveness of partnerships with Demand Gen, PMM, Lifecycle, and Sales

• Alignment to GTM priorities and campaign needs

• Contribution to overall marketing performance and efficiency

What Success Looks Like

• Content is fully embedded into demand generation and lifecycle programs

• Campaigns consistently outperform due to strong content execution

• Pipeline growth is supported and accelerated by content across all funnel stages

• Organic and inbound demand become meaningful drivers of pipeline

• Sales teams actively use content to drive engagement and conversion

• Contentoperatesas a strategic growth lever, not a support function

Who You Are

• Strategic leader who understands how content drives pipeline and revenue

• Hands-on operator who can execute high-quality work when needed

• Deep experience in B2B SaaS demand generation and content marketing

• Data-driven mindset focused on outcomes over outputs

• Strong cross-functional collaborator with the ability to influence across teams

• Experienced in SEO and evolving search trends, including generative search

• Passionate about building content that drives engagement, conversion, and growth