Salmon is a technology-driven financial company building a banking and lending platform across Southeast Asia, starting in the Philippines. The Growth Marketing Manager will lead the next stage of Salmon Credit Line's growth in the Philippines, reaching new customer segments and building a sustainable growth engine.
Responsibilities:
- Own Credit Line's growth strategy and acquisition budget.
- Run experiments across paid channels, landing pages, onboarding, activation, and retention.
- Turn customer research and market insights into growth opportunities.
- Work closely with marketing, product, analytics, origination, and risk teams.
- Track CAC, LTV, retention, and other metrics tied to business performance.
Requirements:
- 5+ years in growth, performance, or product marketing.
- Strong experience with acquisition funnels, analytics, and experimentation.
- Hands-on knowledge of performance marketing tools and channels.
- A track record of experiments that delivered measurable results.
- Strong commercial thinking and ability to drive projects independently.
- Experience in banking or lending is a plus.
Conditions: Full-time role in Manila, Philippines; relocation required. Hands-on ownership of strategy, budget, and outcomes, with the opportunity to build for the Philippine market and work closely with the local team.