SonderAds is looking for a Head of User Acquisition to develop the UA direction, strengthen the team, and scale its mobile products through effective traffic acquisition. The company develops Android and iOS apps with advertising monetization, buys Web and In-App traffic, and has an in-house production team for scripts, artwork, motion, and landing pages.
Responsibilities:
- Set the direction for UA development and identify growth opportunities.
- Evaluate new traffic sources and introduce them into operations.
- Optimize and scale existing traffic acquisition.
- Test hypotheses and optimize performance creatives.
- Lead a team of traffic managers.
- Manage and optimize budgets of $1M+ per month.
Requirements:
- Experience as a Head of User Acquisition in In-App advertising, including Mintegral, AppLovin, Unity, or Liftoff.
- Experience scaling user acquisition from scratch.
- Experience with advertising, hybrid, and subscription monetization.
- Ability to adapt strategies to each traffic source, GEO, and audience.
Nice to have: Experience with non-standard traffic sources or Web, Social, and Google, as well as experience managing and developing a UA team.
Conditions: Fully remote, full-time role; 20 working days of vacation and paid sick leave; six-month probation period. A team handles campaign launches and management. The company plans to automate routine creative testing and management and has its own anti-fraud systems and auto-bidders. The role works directly with founders with 15+ years of experience.