Own •••••••’s Loyalty product domain end-to-end, reporting to the Director of SuperApp and Growth Businesses Product. Build a loyalty proposition that customers value and that measurably improves frequency, retention, cross-service engagement, and customer lifetime value while maintaining sustainable economics.

Responsibilities:

  • Own Loyalty product strategy, roadmap, priorities, and outcomes.
  • Design end-to-end loyalty journeys, from discovery and enrollment through earning, benefits, redemption, and ongoing engagement.
  • Drive measurable customer behavior changes and connect product decisions to business economics.
  • Build scalable loyalty capabilities across ••••••• services and markets; lead experimentation using behavioral data, segmentation, and personalization.
  • Drive cross-functional execution with Engineering, Design, Data, Marketing, CRM, and product teams.
  • Build and lead the Loyalty product team and establish a measurement framework with Analytics.

Requirements:

  • Experience building and scaling consumer loyalty, membership, subscription, rewards, or adjacent engagement products.
  • Consumer product experience in a scaled technology environment and end-to-end product ownership.
  • Expertise in behavior change, commercial judgment, unit economics, LTV, controlled experimentation, and behavioral data.
  • Cross-product and multi-market experience; ability to build from ambiguity and scale successful products.
  • Product leadership experience, including developing product managers and working with senior stakeholders.

Advantages: Experience with super apps, paid memberships, rewards, cashback, wallets, payments, personalization, recommendations, CRM, lifecycle decisioning, marketplaces, emerging markets, or scaling a loyalty proposition across multiple markets.

Location: Hybrid in Limassol, Cyprus.

Compensation: Annual salary from 116 500 EUR gross. Final benefits may vary depending on location.

Benefits: Mentoring, career consulting, learning programs, international experience, company-wide activities, social impact and volunteering projects, and co-financed language courses.