Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates.

As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration.

We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.

If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.

Let’s build what’s next, together.

What this role is all about


You will join Infobip as a Senior Developer Content Marketing Manager, AI Platform & Narrative, driving the production and coordination of developer-focused content across multiple channels and shaping go-to-market strategy, positioning, and messaging for our AI portfolio. You will act as a recognized authority in developer content within the company. You will bridge internal teams and external partners, manage content production resources, and mentor colleagues.


What you'll do


Developer content

  • Lead end-to-end content production across channels including articles, podcasts, video, and audio, coordinating content channels in line with the developer experience strategy and driving new developer content initiatives that expand audience reach
  • Coordinate and promote content workshops, educational programs, and knowledge-sharing sessions for internal and external stakeholders, and mentor Developer Content team members and cross-team guest contributors in content creation best practices
  • Identify opportunities for content innovation by leveraging AI tools and emerging formats, while monitoring and reporting on KPIs for content channels and driving AI adoption in content creation and distribution workflows
  • Serve as the liaison between the content team and external partners to drive guest content creation and co-branded initiatives, motivating Infobip employees and external creators to participate in content production and workshops

Build the foundation

  • Build and own the AI Narrative Framework, the constitution for approved claims, proof points, and terminology
  • Run competitive intelligence with quarterly tracking of leading CPaaS players and hyperscalers
  • Maintain the AI asset library, a shared repository every Business Unit go-to-market team pulls from

Build market credibility

  • Lead analyst relations with Gartner, Forrester, and IDC briefings that carry the Infobip AI story
  • Publish the annual State of AI report, using proprietary data that sets the agenda
  • Write POV papers on build vs. buy, responsible AI, and total cost of AI at scale
  • Run the AI press programme, with a planned narrative arc and briefs for PR

Prove value

  • Gather and publish customer proof points through a systematic process for outcome stories
  • Develop the ROI and business case framework, unblocking enterprise deals at the "prove the value" stage

Enable sales and partners

  • Create the "Why Infobip AI" sales play, including deck, talk track, discovery questions, and ROI framing
  • Build the objection handling guide from real field signals on data privacy, lock-in, and cost predictability
  • Enable partners with an AI narrative for resellers, system integrators, and independent software vendors

Generate awareness

  • Represent Infobip externally at 4-6 events a year, owning abstracts and speaker prep
  • Run the AI Customer Advisory Board of 8-12 enterprise customers, with quarterly sessions
  • Activate co-marketing partnerships with leading LLM vendors

Enable Business Units

  • Lead a quarterly AI narrative sync, a 90-minute session with all Business Unit go-to-market leads
  • Run the AI launch review, a 48-hour messaging check on Business Unit AI launches
  • Host the annual AI marketing workshop, building AI fluency across the organisation

What makes you a strong fit

  • 7+ years of experience in B2B marketing within platform, infrastructure, or multi-product environments
  • Experience working in matrixed organisations
  • Fluency in enterprise AI (LLMs, retrieval-augmented generation (RAG), and agents)
  • Excellent written communication skills
  • Exposure to analyst relations
  • Hands-on, execution-focused approach to B2B marketing and sales enablement, with the ability to turn technical features into compelling messaging that addresses real customer pain points

Nice-to-have qualifications

  • Background in Communications Platform as a Service (CPaaS) or communications platforms
  • Data-driven, adaptable, proactive, and positive, and comfortable influencing decision-making across different seniority levels within complex organisations
  • Experience with Gartner Magic Quadrant and Forrester Wave reports
  • Experience marketing to both business and technical buyers

What year one success looks like

  • One AI Narrative Framework adopted across all Business Units
  • Infobip featured in at least one major analyst AI report
  • Business Unit go-to-market teams actively using the AI asset library
  • 3+ customer AI case studies published with outcome data
  • Clear AI differentiation versus top CPaaS competitors


Why you'll love it here• Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact. • Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5. • ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options. • Work-life balance and Well-being  - We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations. • Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path.  • Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start. • International mobility - Ready to take your career global? Explore short and long-term opportunities in our Hubs worldwide.  While some benefits may vary by location, our goal remains the same: to support your growth, well-being, and success - wherever you are.

Diversity drives connection

Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace.

No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity.

Read more about our hiring process.

Please be aware that Infobip processes job applications only through our official platform Workday. Applications submitted via other third-party platforms are not reviewed or processed by Infobip.