Senior Marketing Analyst

Social Discovery Group is a global social discovery company developing dating and communication platforms. The role is remote and full-time.

Responsibilities:

• Design logic, rules, and models for allocating marketing budgets across products and traffic sources; validate the approach and prepare it for automation.
• Develop and validate Early LTV metrics and models to support performance marketing and budget allocation decisions.
• Build analytical frameworks and tools to diagnose performance, identify drivers of change, growth opportunities, and anomalies across products, channels, and campaigns.
• Contribute to an AI-based analytics tool for performance analysis, root-cause detection, and opportunity discovery.
• Provide analytical support for the unified BI layer, including metric definitions, data validation, and selected analytical use cases.

Requirements:

• Experience with A/B testing.
• Strong SQL skills, including working independently with large datasets, writing complex analytical queries, and validating data quality.
• Strong knowledge of mathematical statistics and experimentation, including validation and backtesting methodology and interpretation of results.
• Understanding of performance marketing economics and metrics, including LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution.
• Ability to build decision-making models and translate analysis into clear business rules and recommendations.
• Strong Google Sheets or Excel skills.
• Experience with BI tools such as Superset, Tableau, or Power BI.
• English level B2 or higher.

Strong advantages: Python for data analysis or modeling; experience with forecasting, optimization, or budget allocation models; Early or predictive LTV experience; experience building automated analytical products or AI/LLM-based analytics tools.

Benefits: 28 calendar days of vacation per year; 7 wellness days; referral bonuses up to $5,000; 50% payment for professional training, international conferences, and meetings; a corporate discount for English lessons; health benefits; workplace equipment or reimbursement; and an internal rewards system. The pay range will be shared during recruitment.