We’re looking for a Product Manager to join the team behind Setapp, ••••••’s software marketplace for Mac and iOS users, a trusted product with 10+ years behind it that is entering a new chapter of growth. 

Setapp is currently evolving from its subscription model into a comprehensive software marketplace, expanding how users discover and license individual apps. As a Product Manager, you will take ownership of the user journey: from the first visit on the website to the first purchase, the next one, and long-term retention. In your first 3-6 months, you’ll work toward three goals: raising the conversion rate of new users, growing engagement, and bringing users back to the product.

If you’re excited to turn a trusted marketplace with a loyal user base into the first place people go to find software for their Mac and iPhone, we’d love to hear from you!

In this role, you will:

  • Build a comprehensive Retention and Engagement strategy based on user and market data, and drive it into execution: increase the number of apps each user works with and give them reasons to return

  • Research and define how to expand the product’s market fit: new audiences, new app categories, and sharper positioning

  • Together with the Growth Manager and product managers from adjacent teams, optimize the funnel for new customers, from the first website visit to the first purchase and the next one

  • Improve product discovery: how we recommend, surface, and cross-sell apps, and how users find a second product right after the first

  • Shape how credits are positioned, explained, and sold to users

  • Drive the redesign of the Setapp experience to match where the product is heading

  • Set quarterly goals and turn them into initiatives, validate them with users and the market, and move them into prototypes and tasks

Skills you’ll need to bring:

  • 5+ years of product management experience in SaaS or digital products

  • Hands-on marketplace experience (a must), preferably in tier1 markets: building purchase funnels from the first purchase to repeat purchases

  • Understanding of marketplace mechanics such as carts, bundles, upsells, and cross-sell, and of how product discovery works

  • Experience with product-market fit work: expanding to new categories or audiences and adjusting positioning along the way

  • A strong product mindset: you build for end users, work from customer development and feedback, and make decisions through data and experiments

  • Strong prioritization and stakeholder management in a cross-functional setup

  • Comfort with Agile and Scrum, quarterly goal setting, and an AI-first way of working, including turning ideas into prototypes

  • English at Upper-Intermediate level or higher

As a plus:

  • Experience selling subscriptions, credits, or other usage-based models to end users