Head of PR

SILVIA TCHERASSI

Head of PR

At Silvia Tcherassi we are seeking a Head of Public Relations to lead the brand’s communications strategy and strengthen its presence across global media, events, and key industry relationships.

RESPONSIBILITIES

• Develop and execute the global PR and communications strategy aligned with brand objectives.
  • Build and maintain relationships with top fashion, luxury, and lifestyle media outlets.
  • Lead press initiatives, including interviews, features, and editorials.
  • Oversee product launch coverage, fashion shows, and key brand events.
  • Manage influencer and ambassador partnerships, including gifting and performance tracking.
  • Coordinate media events and press activations to strengthen brand visibility.
  • Ensure seamless collaboration with creative, marketing, and sales teams.
  • Supervise preparation and distribution of press releases, media kits, and lookbooks.
  • Monitor and report on media coverage, PR performance, and social impact.
  • Manage PR budgets, ensuring strategic allocation of resources.

KEY ATTRIBUTES

• Deep understanding of luxury brand storytelling and positioning.
  • Strategic thinker with a creative and proactive mindset.
  • Detail-oriented, polished, and highly professional in all communications.
  • Passionate about fashion, culture, and innovation.

Requirements

REQUIREMENTS

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
  • 5+ years of experience in PR within the fashion or luxury sector.
  • Established network of media and influencer contacts in fashion, lifestyle, and luxury markets.
  • Exceptional writing, communication, and presentation skills.
  • Strong organizational and project management abilities.
  • Proficiency in English, Spanish; additional languages (Italian or French) are a plus.