Engagement: 1099 contractor. Per-Marketing-Qualified-Lead fee + pipeline share. Location: Remote.

A note from the founder

A lead is not a list. A lead is a person who is on a buying journey.

Most lead-gen contractors deliver lists. They scrape, they spam, they hand over a spreadsheet, they get paid, they walk. The leads do not convert. The firm wastes time. The contractor moves to the next client.

•••••••••••••••••• needs lead generation specialists who deliver marketing-qualified leads - people who have engaged with TWF content, are within our ICP, and are ready for an SDR or AE conversation.

This is a performance role with a clear climb. Mission-aligned starter rate. Real upside as your MQL pipeline converts.

What you would do

  • Source MQLs against TWF's ICP across HR Advisory (BH, FQHC, IDD, hospital), PHES (hotels, venues, catering, convention), and GovCon (federal, state procurement)
  • Deliver MQL package: name, title, company, contact info, engagement signal (post they reacted to, content they downloaded, event they attended)
  • Coordinate with TWF AE/SDR teams on hand-off
  • Track conversion rate from your MQL to meeting to opportunity to closed

Compensation - Climbing Ladder

Stage 1 (first 90 days, mission-aligned starter):

  • $15 per MQL delivered (must meet ICP + have a captured engagement signal)
  • Bonus: $50 per MQL that converts to a Discovery Call

Stage 2 (after 100 MQLs delivered + 15% Discovery Call conversion rate):

  • $25 per MQL
  • $100 per Discovery Call conversion
  • 2% of pipeline-sourced revenue traced to your MQLs

Stage 3 (after 6 months + sustained conversion):

  • $40 per MQL
  • $150 per Discovery Call conversion
  • 5% of pipeline-sourced revenue
  • Retainer option ($1,500-3,000/mo) for committed weekly volume
  • Senior advisor track conversation opens

Who we want

  • 2-5 years B2B lead generation
  • Comfortable with Apollo, ZoomInfo, LinkedIn Sales Navigator, Lusha, or equivalent
  • Strong ICP discipline - you do not deliver low-quality leads to hit volume
  • Engagement-signal sourcing fluency (LinkedIn activity, content downloads, webinar attendance)

Bonus: Vertical depth in BH, hospitality, government services, or professional services.

Who we are not for

  • List scrapers who measure success by volume not conversion
  • Anyone who has never been asked about their MQL-to-meeting conversion rate
  • Generalists who cannot speak to ICP fit

Before our conversation - take a look at the firm

  • Main firm:
  • HR Advisory practice:
  • Premium Hospitality + Event Staffing:
  • LinkedIn:

How to start the conversation

Email:
line: Lead Generation Specialist - [Your Vertical]

In your note, send:

  1. Your tool stack
  2. Your typical MQL-to-Discovery-Call conversion rate
  3. The vertical you have the strongest network in
  4. Your weekly capacity

We respond within 48 hours. We do not ghost.