We are looking for a Senior Business Analyst to support the development and implementation of Customer Data Platform (CDP) solutions across Europe. In this role, you will work in a hybrid environment, collaborating closely with various stakeholders to translate business needs into concrete requirements for technology teams. Your understanding of marketing processes will be essential in driving impactful solutions. If you are passionate about bridging the gap between business and technology, we encourage you to apply.
Your tasks
Gathering and documenting business and functional requirements for CDP solutions
Translating business needs into data and system requirements
Defining requirements related to customer segmentation, audience targeting, eligibility, and campaign activation/personalization
Mapping business processes, data flows, and dependencies to ensure alignment between teams
Preparing acceptance criteria for project deliverables
Supporting refinement sessions, testing, and UAT to ensure successful implementation of solutions
Coordinating requirements between European markets and global teams to ensure consistency and effectiveness
Requirements
Minimum 5 years of experience as a Business Analyst in CRM, Loyalty, Customer Data, Personalization, or MarTech projects
Hands-on experience with customer data and marketing processes
Excellent communication skills and ability to work with multiple stakeholders
Strong understanding of business and marketing needs, as well as data and technology
Advanced level of both English and Polish
Availability for hybrid work (3 days a week from the office)
Nice-to-have requirements
Experience with Adobe Experience Platform or Adobe Real-Time CDP