About the role
ADVIBE AGENCY is looking for a hands-on CRM / Retention Manager to join an international online product. The role requires independently managing the full CRM cycle: segmentation → offer → copy → flow → launch → analytics → optimization.
Responsibilities
- Create and write Email & SMS campaigns independently
- Build Welcome, Retention, Reactivation / Win-back and VIP flows
- Segment users by behavior and lifecycle stage
- Work with both existing and cold / external audiences
- Develop offers, promotions and engagement mechanics
- Build and optimize automated customer journeys
- Run A/B tests of copy, offers, CTAs, timing and sequences
- Analyze Conversion, Retention, Reactivation, Revenue and other CRM metrics
- Monitor competitors and identify new CRM opportunities
- Work with Marketing, Performance Marketing and Product teams
Requirements
- 1+ year of hands-on CRM / Retention / Lifecycle / Email & SMS experience
- Experience with both existing and cold audiences
- Experience building automated flows / journeys
- Ability to independently write strong Email & SMS copy
- Strong written English — B2+ minimum
- Experience with segmentation and A/B testing
- Data-driven approach and good analytical skills
- Experience with Braze, Klaviyo, Iterable, Optimove, Customer.io or similar platforms
- High level of independence and initiative
Will be a plus
- iGaming experience
- Experience with the US market
- VIP / high-value customer retention
- Promotional mechanics and offers
- Large customer databases
- Performance Marketing / Traffic Acquisition
Conditions
- Prague, office-based
- Remote start is possible during the onboarding period
- Mon-Fri, 15:00-00:00 Prague time
- B2B contract
- Income tax, medical and social insurance covered by the company
- Competitive salary based on experience and qualifications
- Candidates should be ready to provide examples of Email/SMS they personally wrote and flows / journeys they built.
How to apply
Apply via telegram: @Dmitry_HR_AdVibe