Mira is a femtech company using AI-powered technology to help people track and understand their hormones. The Growth Product Manager will introduce an experimentation framework and accelerate growth across the consumer funnel, with a focus on retention, conversion, and subscriptions.

Responsibilities:

  • Own the growth product roadmap and identify high-impact opportunities across acquisition, activation, conversion, monetisation, and retention.
  • Analyse customer funnel and product data across the app and e-commerce storefront to identify growth opportunities and friction points.
  • Build and maintain an experimentation pipeline based on business impact, customer insights, and quantitative data.
  • Design, launch, and evaluate A/B tests and other product experiments; turn results into product decisions.
  • Build prototypes and run experiments independently, balancing short-term tests with scalable product solutions.
  • Partner with Marketing on the journey from acquisition campaigns through product and purchase experiences, and work with Design and Engineering to deliver growth initiatives.

Requirements:

  • 3+ years of Product Management experience, preferably with B2C digital products, subscriptions, or mobile apps.
  • Hands-on experience improving product funnels and metrics such as activation, conversion, retention, ARPU/LTV, or subscription and repeat-purchase revenue.
  • Strong experience with product experimentation, including hypothesis development, A/B testing, experiment design, and interpretation of results.
  • Proficiency with rapid prototyping tools such as Lovable or Claude Code.
  • Strong analytical, ownership, and prioritisation skills; ability to use product and business data and work in a fast-paced startup.

Nice to have: D2C e-commerce experience and/or experience with regulated health or wellness products.

Conditions and benefits: Fully remote, 40-hour workweek, flexible hours, and occasional overlap with US and Chinese teams. Competitive salary with a performance-based bonus tied to OKRs. International team, mission-driven work, and opportunities for career growth.